Hi, I'm Mike!
I'm a digital analytics tagging leader from Connecticut. Currently operating as a manager in the digital analytics tagging space, I have over 10 years expertise with leading cross-functional teams and solutioning for a variety of complex projects, including tagging, data ingestion, front-end and back-end development, and web server administration. Being involved in web development to some degree or another since the late-1990s, I switched to it professionally in the mid-2010s after a detour through communications and video production, for which I received my college degree.
Since then, I've primarily focused on digital analytics and have led tagging solutions for hundreds of projects across insurance and financial services. I specialize in leading the development of framework-agnostic tagging libraries that follow low or no-code principles for ease of tracking, while allowing extensibility for those sites which need the flexibility. I have a strong background in tagging strategy, governance, privacy compliance.
In addition to tagging work, I'm also experienced in building websites, back-end data applications, CI/CD management, and cloud server deployment.
Employment
- The Hartford: May 2017 - Present
- Manager, Data Engineering - June 2025 - Present
- Senior Staff Data Engineer, April 2023 - June 2025
- Senior Data Engineer, April 2019 - April 2023
- Data Engineer, May 2017 - April 2019
- TicketNetwork: August 2008 - May 2017
- Content Developer and SEO
Skills
- Languages: JavaScript, TypeScript, Python, PHP
- JS Frameworks: React, Node.js, Angular
- Cloud: Digital Ocean (primarily), AWS (some)
- Databases: Snowflake, MySQL
- Tools: Tealium (iQ and AudienceStream), Google Tag Manager, OneTrust, Google Analytics, Tableau, Git, Jenkins, GitHub Actions, uDeploy, Google Ads, Bing Ads, Search Console
- Other: Decentralized social media (ATProto, ActivityPub), SEO, videography, video editing, video technical and production directing